Case Study 6: Community and Brand Activation - Berlin

Increasing Visibility, Relationship Building, Community Building Locally - in Berlin

Client: BRUNA The Label - Affordable Luxury Jewellery

Role: Project Leader & On-Site Support

Overview

As part of the refined Influencer Marketing Strategy in 2025, I spearheaded an activation in the DACH region, driving brand visibility, engagement, and sales. Through curated partnerships and content strategies, we successfully increased impressions, social media interaction, and branded search, ultimately leading to a significant uplift in sales performance.

To celebrate love, connection, and the launch of our new engagement collection, we brought together our key partners for an unforgettable week in Berlin.

We kicked things off with an intimate sharing dinner at Bergmanns Berlin, where industry leaders, creatives, and brand supporters gathered around the table to share meaningful conversations and celebrate togetherness.

To spread the love even further, we partnered with Berlin’s coolest coffee spot, LAP Coffee, for a special community activation. Guests enjoyed an exclusive BRUNA-inspired drink and pastry, creating the perfect moment to connect over coffee while discovering our upcoming lab-grown diamond engagement collection.

This activation not only strengthened relationships but also generated buzz, engagement, and brand awareness, making it a truly impactful celebration.

Key Results

Reach & Impressions:

Reach: +400K

CPM: €8.06

Generating 74 pieces of content (66 stories, 4 posts, 4 reels) - all organic

Social Media Engagement:

Instagram Stories impressions peaked, highest engagement since year start.

Sales Impact

Revenue: +47% YoY, +42% vs previous week

Orders: +15% YoY

Average order value (AOV): +6% YoY

Branded Search Increase: