Holiday Essentials: BRUNA x Emelie Lindmark

BRUNA, the brand known for its timeless jewelry, partnered with Emelie Lindmark, Creative Director and founder of LE CAPSØLE, to celebrate the holiday season. This collaboration proved to be a successful mix of authenticity, perfect seasonal timing, and meaningful gifting, all aligning with Emelie’s personal values and festive spirit. Link to the collection: https://brunathelabel.com/en/pages/holiday-keepsakes-with-emelie-lindmark

WHY SUCCESSFUL

Authenticity: Emelie is a genuine fan of BRUNA and had been sharing her love for the brand long before the paid collaboration. This authenticity resonated with her audience, strengthening the brand’s credibility.

Seasonal Perfection: The partnership was timed to coincide with the festive season, Emelie’s favorite time of year. This made BRUNA’s cozy, sparkling pieces even more appealing, fitting seamlessly into the holiday vibe.

Meaningful Gifting: BRUNA’s jewelry is not only perfect for holiday wear but also ideal for gifting. The pieces are timeless, making them valuable long after the holiday season.

KPIs

GMV & Conversion

Significant improvements were observed, especially after Emelie’s post and a BRUNA mailer campaign, which resulted in an increase in conversion rate.

Emelie’s posts helped increase sales by 150% during the key promotional period.

The Rose Earrings saw a 116.7% growth from December 3-10 to December 10-17.

SOCIAL MEDIA

Post Performance: Highest engagement in December

Paid Ads: 15 EUR CPM (whitelisted ads)

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